Project Overview:
Developed and optimized a lead-generation website for a UK-based mortgage brokerage. The goal was to create a fast, trustworthy, and search-visible platform that simplifies the complex mortgage process and converts visitors into qualified leads.

The Challenge:
The UK mortgage market is highly competitive online. The website needed to:

• Establish immediate credibility in a trust-sensitive financial niche.

• Rank for competitive, high-intent keywords (e.g., “first time buyer mortgage UK”).

• Serve a diverse range of customers (first-time buyers, self-employed, landlords) with clear pathways.

My Role: Integrated Developer & SEO Strategist
I owned the project end-to-end, from architecture to optimization, ensuring every technical decision supported the business and SEO goals.

Core Features Developed

• Service-Focused Architecture: Clear sections for First-Time Buyers, Self-Employed, Buy-to-Let, etc., each optimized for specific search intent.

• Interactive Mortgage Calculator: A key engagement tool that provides immediate value, reducing bounce rate.

• Trust & Credibility Framework: Integrated client statistics (e.g., “Access to 11,000 products”) and a clear “3-Step Process” to build confidence.

• Lead Generation Funnels: Strategic placement of contact points (phone, WhatsApp) alongside helpful content.

The Outcome

The website launched as a fast, secure, and search-engine-optimized platform that:

• Establishes Trust: Presents a professional, authoritative brand image in a competitive market.

• Targets High-Value Keywords: Its structure and content are engineered to rank for priority mortgage-related search terms.

• Drives Conversions: Provides a clear user journey from information to inquiry, turning visitors into potential leads.